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  Sourcing the 85 Percent Who Are Not Actively Looking
by Lou Adler - Mar, 2010
If you follow these five steps you will find more top performers within hours: 1. Put the employee value proposition (EVP) in the ad title as a tagline. Here are two examples of before and after ads and the impact of this change. A hospital group in Northern California ran an ad for nurses with this title on a nurse job board: “Flight Nurses – Sacramento, CA.” It had few responses between Thanksgiving, 2009, and Feb. 5,...
 
  Employers: Why Use a Recruiter In This Market?
by Harry Urschel - Mar, 2010
Why use a recruiter when I’m getting plenty of resumes from my ads and job postings? In times of economic downturn companies often decide that one way to “save” money is by eliminating fees to recruiters when looking for new employees. Why shouldn’t they? After all, they post an ad online, or in the paper, and there’s a much larger stream of applicants than they’ve had in the past. “Why pay a 20% to 30% fee when I see...
 
  Any Lines You Won’t Cross? - Integrity Matters
by Dawn Lennon - Mar, 2010
Business is about survival. If you don’t make a profit, it’s curtains. Every day, we make decisions that can make or break our companies, often testing our ethics and integrity. It‘s a reality I had to face. You don’t really know how a business works until you’re in it. For 17 years, I was a commercial horse breeder. I knew absolutely nothing about breeding, foaling, racing, or selling when I started. I learned a little...
 
  Stay the Buyer – The Secret to Recruiting Top Performers
by Lou Adler - Mar, 2010
Most recruiters think that recruiting means being able to sell or talk your candidate into the merits of your job. To me, this is a 10% solution at best. While it will work some of the time, it misses the forest for the trees. The best people – whether they’re active or passive and not desperate – will not be swayed by your cleverness. Instead, they will make a career-oriented decision focusing on short- and long-term...
 
  How To Advertise and Promote Your Business
by Shweta Khare - Mar, 2010
If you are looking for different options to advertise and to promote your business and want to narrow down on the best options for your particular needs, then this article will help you in finding out the different ways to advertise online and how feasible it is to your budget and business needs. Although the article focuses primarily on the internet listings, the traditional personal approach of postcards and mailers should n...
 
  The Good and the Bad of Email Marketing
by Shweta Khare - Mar, 2010
What marketing strategies do you use to promote your business? If you have not tried email marketing as an option, then this article is definitely for you – to help you understand what E-marketing is about and also to get a list of resources to get going on it. The Good One of the major pros of email marketing is that is cheap and effective (cheaper than direct mailing and effective in reducing the time to reach out to t...
 
  Serious as a Heart Attack
by Suzanne Bates - Mar, 2010
About seven or eight years ago, I worked with the CEO of a global manufacturing firm. We were in his office for about 2.5 hours (in theory for a media training but he didn’t want to because he was tired) so we talked mostly about his career. I gently raise the oh-so-popular topic of a succession plan. Did he have one? Not really. Who would be in line for his job? Four or five people could be ready someday. Did he want t...
 
  The Employee Attitude Problem - What's A Supervisor To Do?
by Dawn Lennon - Mar, 2010
A supervisor’s nightmare—the employee with a “problem” attitude. Makes you feel like you just drew the Old Maid card. What to do? You have an employee with a personality, work style, or temperament that is driving you crazy or aggravating others, making it harder to get the work done. And you don’t want to fire. Performance appraisal is how supervisors save us from ourselves. Good supervisors use appraisal to teach an...
 
  Planning and Executing a Reduction in Force: A 10-Point Inspection
by Stephanie Thomas, Ph.D. - Feb, 2010
According to the Mass Layoff Statistics program (Department of Labor, Bureau of Labor Statistics), there were 28,030 mass layoff events and 2,796,456 initial claims during 2009. These are recorded program highs. The unemployment rate closed out the year at 10 percent, up more than three and a half percentage points from the previous year. Given the current economic conditions, many businesses are struggling and may need to...
 
  For Higher Morale, Think Maslow
by David Lee - Feb, 2010
More specifically, if you want higher employee morale and greater employee engagement, think of Maslow's "other hierarchy." Awhile back, I heard Gary Hirschberg, CEO of Stonyfield Farm, refer to Maslow’s Hierarchy of…Grumbles. I laughed, thinking he had put an amusing spin on Dr. Maslow’s famous hierarchy. To my surprise, when I returned home and scanned The Farther Reaches of Human Nature, I discovered he actually wrote ab...
 
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