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  How To Advertise and Promote Your Business
by Shweta Khare - Mar, 2010
If you are looking for different options to advertise and to promote your business and want to narrow down on the best options for your particular needs, then this article will help you in finding out the different ways to advertise online and how feasible it is to your budget and business needs. Although the article focuses primarily on the internet listings, the traditional personal approach of postcards and mailers should n...
  The Good and the Bad of Email Marketing
by Shweta Khare - Mar, 2010
What marketing strategies do you use to promote your business? If you have not tried email marketing as an option, then this article is definitely for you – to help you understand what E-marketing is about and also to get a list of resources to get going on it. The Good One of the major pros of email marketing is that is cheap and effective (cheaper than direct mailing and effective in reducing the time to reach out to t...
  Serious as a Heart Attack
by Suzanne Bates - Mar, 2010
About seven or eight years ago, I worked with the CEO of a global manufacturing firm. We were in his office for about 2.5 hours (in theory for a media training but he didn’t want to because he was tired) so we talked mostly about his career. I gently raise the oh-so-popular topic of a succession plan. Did he have one? Not really. Who would be in line for his job? Four or five people could be ready someday. Did he want t...
  The Employee Attitude Problem - What's A Supervisor To Do?
by Dawn Lennon - Mar, 2010
A supervisor’s nightmare—the employee with a “problem” attitude. Makes you feel like you just drew the Old Maid card. What to do? You have an employee with a personality, work style, or temperament that is driving you crazy or aggravating others, making it harder to get the work done. And you don’t want to fire. Performance appraisal is how supervisors save us from ourselves. Good supervisors use appraisal to teach an...
  Planning and Executing a Reduction in Force: A 10-Point Inspection
by Stephanie Thomas, Ph.D. - Feb, 2010
According to the Mass Layoff Statistics program (Department of Labor, Bureau of Labor Statistics), there were 28,030 mass layoff events and 2,796,456 initial claims during 2009. These are recorded program highs. The unemployment rate closed out the year at 10 percent, up more than three and a half percentage points from the previous year. Given the current economic conditions, many businesses are struggling and may need to...
  For Higher Morale, Think Maslow
by David Lee - Feb, 2010
More specifically, if you want higher employee morale and greater employee engagement, think of Maslow's "other hierarchy." Awhile back, I heard Gary Hirschberg, CEO of Stonyfield Farm, refer to Maslow’s Hierarchy of…Grumbles. I laughed, thinking he had put an amusing spin on Dr. Maslow’s famous hierarchy. To my surprise, when I returned home and scanned The Farther Reaches of Human Nature, I discovered he actually wrote ab...
  Lonely at the Top: What Are You Going to Do About It?
by Suzanne Bates - Feb, 2010
I’m not one to preach when it comes to finding people to help me. Prior to launching my business ten years ago I was a television reporter so I didn’t make decisions that had an impact on other people. I was surrounded by people all day long, in the newsroom and on my assignments, so I certainly didn’t feel lonely. Once you start a business or get promoted to run something, everything changes. I would guess most leaders...
  Getting There
by Suzanne Bates - Feb, 2010
“A journey of a thousand miles begins with a single step.” - Lao-tsu, Chinese philosopher (604 BC - 531 BC) A few weeks ago, I was having a heart to heart with a CEO needs to get out his office more often. He wants to become an ambassador for his company. More accurately, he knows he needs to. Like many bosses, he would rather stab himself repeatedly in the thigh with a sharp pencil than give a speech or interview to a...
  Been Burnt By a Bad Hire? 10 Red Flags For Interviewers
by Dawn Lennon - Feb, 2010
Trying to hire the right person can keep you up at night. Why? A bad hire can quickly turn employee harmony into raucous noise and tank confidence in you. If you know what you’re looking for, you’ll find it. If you don’t, oh well! The biggest mistake hiring managers make is not paying attention during the interview. Sounds incredible, right? Too often, interviewers are focused on themselves, specifically their: •...
  Career Management In The New Workplace
by Leslie B. Prager - Feb, 2010
The work world of today is dramatically different than the workplace was when I began my HR career back in 1980. Those were the days before the social media phenomenon, blackberries, the internet, virtual meetings, etc. The issues facing professionals today include the “new workplace”; fast-paced, on-demand staffing; a multi-generational, cross-cultural workforce; demographic trends such as the aging workforce and baby boomer...
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