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  Part 1: Corporate Blind Spots: Is Your Brand Suffering?
by Sara Canaday - Nov, 2014
Just like our personal reputations have an enormous impact on the success of our careers, a company’s reputation ultimately determines its profitability. That concept has never been more critical than it is now in our always-online, über-connected world. Companies today are faced with a competitive playing field that has expanded exponentially. Consumers are no longer limited to product choices in their immediate areas or reg...
 
  Part 2: Stronger Strategies for Brand-Building
by Sara Canaday - Nov, 2014
In Part 1 of this article (“Corporate Blind Spots”), I discussed the link between a company’s success and its reputation (perceptions held by customers, partners, vendors and even employees). Many organizations don’t have a clear picture of how they are perceived, and these blind spots are often holding them back. Uncovering that true reputation and working to improve it are the keys to accelerating corporate success. In this...
 
  Fifty Shades of Marketing: The Essential Guide for today’s Entrepreneur
by Connie Pheiff - Oct, 2014
The sheer torture of expanding our marketing strategies has reached an all-time high for those who are looking to take their business to the next level. There are just too many choices. Last time I checked, and I checked, and I check often, there was a new app, icon, blog, image, website, social network...lets stop there because it is exhausting. A business will create social media pages expecting fans to flock to their websit...
 
  Why You Need to Close Your Open Offices Now
by Alexandra Levit - Jun, 2014
The open office trend has reached a fever pitch, with nearly 70 percent of American workers now residing in them. But is an open office really the best way to go? A few months back in the New Yorker, Maria Konnikova reported that open offices don’t actually do what they were designed to do, which is to facilitate communication and idea flow. She said: In 2011, the organizational psychologist Matthew Davis reviewed more...
 
  6 Thoughts to Remember as Your Brand Blossoms
by Valerie Sokolosky - Apr, 2014
It’s hard to believe, but May is almost here…and summer isn’t too far behind. I remember the rhyme from my school days: “April showers bring May flowers.” While my part of the world wasn’t too rainy this past month, we’re beginning to see Mother Nature’s colorful spring bouquet everywhere we look. It’s also exciting to see the pace of business picking up in many areas that have been in hibernation through the winter. So now...
 
  Genius or Genius-Maker? How Smart Leaders Bring Out the Best in People
by Dr. Maynard Brusman - Nov, 2012
I’ve learned over the years that my most inspiring executive coaching leadership clients are congruent with how they feel and what they say. They get excited in my office telling me inspiring stories that engage their people. They are honest, humble, optimistic, and forward thinking. Emotionally intelligent leaders know that creating a workplace culture and climate where emotions are appropriately expressed increases engage...
 
  360° Answers: Should Managers Ignore Minor Offenses?
by Alexandra Levit - Oct, 2012
Each of our workplace experts has weighed in on the following question from a reader to give you four points of view. Here’s the question, with our experts’ responses below: "As a manager, I know how to handle big performance issues; people need to be warned, given time to improve, and then either shape up or ship out. I’m wondering, though, about less severe issues and how to properly handle them. One of my bigges...
 
  Does Gen Y Want to Run Your Company?
by Alexandra Levit - Oct, 2012
Bruce Tulgan is one of the top thinkers in the world of generational differences and intergenerational communication. In fact, he has served as a mentor to me in this space for the better part of a decade. On his blog, Bruce recently shared this scenario: At a major food conglomerate, summer interns are usually given an assignment, such as a big data-entry project, that they can complete during the course of their sum...
 
  Employees Are Already Starting to Jump Ship
by Alexandra Levit - Oct, 2012
Many people (myself included) predicted a mass exodus of workers from their jobs when the economy picked up. According to a recent survey conducted by Robert Half International and OfficeTeam, a staffing service specializing in the placement of administrative professionals, it’s already happening. According to Robert Hosking, executive director of OfficeTeam, the top reasons employees are quitting their jobs this spring i...
 
  Networking Choices that Change You
by John E. Kobara - Aug, 2012
What you choose changes you. We are confronted with many choices everyday. We select when to get up, what we wear, eat, and what we do. We decide what our priorities are, what needs to be done and who are our friends will be. While we can sometimes feel that life happens to us, we choose many of the details. Possibly the most important thing we do is decide where our attention is placed. What we listen to, look at, and und...
 
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