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Single-Most Important Letter You May Ever Use in a Job Search by Rob Taub - Sep, 2009 Clearly, there are many more rejections in a professional job search than there are offers. And there should be. After all, if you are not getting rejections than you are not seeing many opportunities. So, How Can You Leverage Rejection? A top ranking career military officer, who during his time in the Reserves also developed a stellar career as a senior-level executive in industry, had the daunting task of re-entering t... |
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Executive Job Search Strategy: Step 5 - Pursue Job Opportunities by Abby Locke - Aug, 2009 The thousands of job openings that you can easily find online through job boards, recruiter listings and company websites attract thousands of applicants. So when you send in your resume, what are the chances that you will get an interview? Only about 2-3%. Your job search efforts at this point should be focused on researching job "opportunities" - in other words, potential job openings that have not been advertised to the ... |
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Don’t Play ‘Trust Fall’ Game with Your References (I Mean It!) by J.T. O'Donnell - Aug, 2009 I read this post by a colleague, Heather Huhman, over her blog where she had it out with an angry job seeker who thought references don’t mean anything. (Ironically, his nasty attitude explains why he most likely hasn’t been hired.) AND, earlier in the week, another colleague, Alison Green, wrote about the 4 biggest myths about job references on her blog. Like Heather and Alison, I am regularly asked whether references make... |
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Absolutely Fabulous References! by Mary Jeanne Vincent - Aug, 2009 Absolutely fabulous references are an under appreciated aspect of the job search. Typically, and perhaps rightfully so, a job seeker’s first concern is putting together an effective résumé. Compiling an “A” list of references is often an afterthought. And yet, when the pressure is on, references can make or break you. Wise job hunters put some thought into their choice of references. Who should be on your reference list? ... |
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Nine Essential Marketing Tools by Mary Jeanne Vincent - Aug, 2009 The résumé is the most widely recognized job search tool; although many job seekers don’t realize that it is a marketing tool. However, it is not the only one that is essential to your search. Here are nine tools you should consider using to increase your effectiveness. Résumé The résumé highlights relevant skills, specific accomplishments, and related experience. It includes dates of employment and job titles. While it... |
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Stand Out From the Crowd with Simple Marketing Methods by Mary Jeanne Vincent - Aug, 2009 Although today’s job market can be very competitive, many job seekers overlook simple techniques that will catch potential employers’ attention. Apply these eight ideas to stay ahead of your competitors and get hired now! 1. Brand yourself. Target, Macy’s, and Neiman Marcus are all retailers. But you can easily tell them apart because of their effective branding. Apply the concept of branding to your job search. How are you... |
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Don’t Send a Cover Letter by Kevin Donlin - Feb, 2009 As a rule, most employers hate reading cover letters. Because nearly all of them are what I call, 3B: bland, boring and banal. In fact, most cover letters are such formulaic exercises in boredom that I suggest you stop sending them to employers. That’s right. Don’t send a cover letter. Instead, send a sales letter. After all, your goal in writing to employers is to “sell” them on hiring you, right? With that... |
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Going Back to Work When Companies are Downsizing by Marcia Robinson - Jan, 2009 Over the last few months job seekers have increasingly shared their concern that more layoffs have increased competition in the job market. With more qualified workers in the market for jobs, some career reentry professionals are concerned that the more qualified competition will make it harder for them to find work. It is a scary time for workers who are considering career reentry. My advice for career reentry professional... |
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It’s A Sales Letter, Not A Cover Letter by Bob Roth - Jan, 2009 When college students are instructed to create a cover letter, they are receiving bad advice. Letters that merely cover or accompany a resume are nearly worthless. The letter that all students should develop is a sales letter, a letter that will convince an employer that they are something special. Sales letters present information that is not already covered in the resume. It clearly demonstrates the student’s vocabulary, ... |
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Cover Letter Openings by Kimberly Schneiderman - Dec, 2008 Cover Letters are an important part of the job seeking process that, when used effectively, will give you the attention you are seeking from a potential employer. With that in mind, use the opening paragraph of your letter as your first opportunity to get that attention. Write an opening that impresses the employer, establishes your expertise and piques interest! Here, we review some ideas to do just that. Choose which ap... |
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