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What does Starbucks’ new logo have to do with your job search? by Miriam Salpeter - Jan, 2011 It’s all the buzz in the Twittersphere – Starbucks, the legendary coffee company – is changing its logo. As you can see in the image, the most recent transformation (bottom/right) leaves off the Starbucks name and seems to try to disassociate it from its coffee roots. A Reuter’s article quotes Starbucks‘ Chief Executive Howard Schultz as saying, “Even though we have been, and always will be, a coffee company and retailer, ... |
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Is Your Professional Brand as Strong as Starbucks? by Barbara Safani - Jan, 2011 Starbucks just unveiled their new logo featuring their well-known green siren but with one dramatic change – the words “Starbucks Coffee” have been dropped from the logo. At first I thought, “What the heck? Why would a company drop their name from their logo? How is that a sound marketing strategy?” But then I thought about it. Maybe it’s an act of shear brilliance. Maybe it’s Starbucks’ way of saying, “Hey, we are Starb... |
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How to Create a Job for Yourself by Kevin Donlin - Jan, 2011 If you’ve been jobless for an extended period of time, maybe you ought to stop looking for the right job. Instead, try looking for the right employer. If you do, and contact them with the right message, employers may create a job just for you. It happens all the time -- even in today’s economy. Here are three case studies and takeaway lessons to illustrate … 1) Offer to help first and get hired later While... |
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Rejuvenate Your Job Search by Deborah Brown-Volkman - Jan, 2011 Not getting what you want in your career these days? Are the resumes you've been sending not getting a response? Are your phone calls or e-mail not getting replies? Are your attempts to leave a job that may be eliminated not making a difference? Do you wish the recession would go away? Today's job market is tough. Demand for jobs is high and supply is low. It is easy to become frustrated and disappointed w... |
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Five Common Missteps That Weaken Your Resume by Cathy Eng - Jan, 2011 If you looked at hundreds of resumes a day like hiring managers and recruiters sometimes do, they all begin to look alike. With that in mind, how should one avoid presenting a resume that blends in with the competition? Here are some common resume mistakes that cause hiring managers' eyes to glaze over, leaving your resume lost in the sea of competition. Relying too much on personal branding. Though personal branding is a bi... |
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How to find a job in 2011: pay attention to emotional intelligence by Miriam Salpeter - Jan, 2011 A new calendar year encourages us to think about resolutions (for those who believe in them), making changes and fresh starts. Today’s post is one of many from members of the Career Collective community I co-coordinate with my colleague Jacqui Barrett-Poindexter. I encourage you to visit other members’ responses, which will linked at the end of my post tomorrow. Please follow our hashtag on Twitter: #careercollective. This mon... |
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Job Search: Which Methods Really Work? by Todd Rhoad - Jan, 2011 Many aspiring executives flock to business schools to obtain the coveted MBA degree. Optimism oozes out of every pore, while visions of money, promotions, raises and opportunities dance in their head. Then, graduation comes. Uncertainty and doubt flood the mind as reality begins to take hold. They have to find a job and work now. For most MBA graduates, it’s not a daunting task. However, the trends are starting to change ... |
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Does Your Resume Have All The Pieces Of The Puzzle? by Jacqui Barrett-Poindexter - Dec, 2010 Akin to constructing a jigsaw puzzle, preparing your interview-cinching resume requires the assembly of many interlocking career pieces, each with a small part of the picture on it that, when complete, produces a whole picture. Unfortunately, it is most common for a resume to resemble a starter jigsaw puzzle that, although ‘complete,’ is rudimentary and unsatisfying to the more sophisticated hiring decision-maker weeding th... |
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The Secret of Making an Impression After the Interview by Ruth Shapiro - Dec, 2010 (This article is an excerpt adapted from my workbook, HOW TO WRITE JOB SEARCH LETTERS THAT LEAD TO INTERVIEWS) The interview is over. You thought it went well, but the employer was noncommittal. You have more appointments set up with other companies. But if you really want the job you just interviewed for it’s time to launch a follow-up campaign of three different letters that will keep you under consideration. How d... |
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Powerful ways to get your resume noticed by Laura Smith-Proulx - Dec, 2010 As much as you may want to land your next job, you have to feel for the person who is reading your resume on the other side of the hiring table. I can attest to the brain drain that happens after reading hundreds of resumes with similar phrases and nearly identical conventions… giving the impression that they were all written by the SAME person! Generating attention during this hectic job market requires shaking things u... |
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