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  Testimonials: Boasting or Beneficial?
by Wendy J. Terwelp - Feb, 2014
In one of my groups on LinkedIn a member asked, “How important is it to post testimonials on the website? It seems to be necessary to some but few feel it’s too much of self-gratification.” I feel testimonials are mission critical to a business website and immediately address the “Why should I hire you?” question potential customers are asking. I thought I’d share my response: Think about it like this, do you ask frie...
 
  Think You Can Make Your LinkedIn Profile Private? Think Again
by Laura Smith-Proulx - Feb, 2014
Trying to keep your LinkedIn Profile information hidden from the prying eyes of your boss or colleagues? To paraphrase an old advertising slogan: Sorry, Charlie. There’s no way to add information on LinkedIn and prevent it from being seen. The confusion arises when LinkedIn users see the option for a Public Profile and believe its purpose is to lock down information. (It’s actually a way to prevent access to your Profi...
 
  Tips for Thanking People Who Help You in Your Job Search
by Michelle Dumas - Feb, 2014
Some call it networking, others say it’s whom you know. No matter how you slice it, it’s common in a job search to receive job leads, referrals, or references from others. And when you land that job, it’s proper business etiquette to thank those who helped you along the way. But in this world of immediate communication, many may think that an email or text is sufficient regardless of circumstance. While it gets the job done, t...
 
  Twelve Questions Lead To Employment Success
by Bob Roth - Feb, 2014
College students make thousands of decisions during the college years. Many of those decisions are relatively small and unimportant. However, there are decisions that directly affect the success that students achieve as they look for a job. If you would like to land a good job when you graduate, your answers to twelve questions will determine your employment success or failure. 1. Which College Will You Attend? - When...
 
  What NOT to Say on an Interview
by Louise Garver - Feb, 2014
Even an executive can be nervous on a job interview. On the other hand, the interviewer has the stress of making sure they hire the right person. So what responses will get you eliminated for consideration of the job? These are the top 5 dumbest things to say: I just need a job. Even if this is true, don’t tell the interviewer! Employers hire executives that want to work for their company, who will embrace the challenge...
 
  Will Your Executive Resume Make the Grade?
by Laura Smith-Proulx - Feb, 2014
As a writer who works with executives on a daily basis, I see many different types of “before” resumes – some good, some not so much. Invariably, the question arises as I talk to executive job hunters: Is my resume really THAT bad? Do I really need to work on it, or will it just need a few tweaks? As a writer who works with executives on a daily basis, I see many different types of “before” resumes – some good, some n...
 
  Eight Reasons Why You Need a Personal Brand
by Stacey Lane - Feb, 2014
I used to be skeptical about personal brands. They felt contrived and a bit manipulative – and far too self-promotional for my liking. I like to think of myself as discerning – I hate feeling like I’m being sold on anything. I was wrong. Personal branding is just another way of saying that you’re clear about you. Your brand is your authenticity. It’s that simple. What shifted for me is that I see branding as a way to...
 
  How learning his brand led to new-found confidence... and a job
by Stacey Lane - Jan, 2014
One of the best parts of my job is seeing clients be successful. Especially when their success comes as a bit of a surprise to them - unexpected or unintended success. That's what happened to Rob, one of my Brand You Boot Camp participants. What I love about his story, and why I asked him if I could share it with you, is that Rob was a bit skeptical about personal branding. You know I love a challenge! Rob has a backgr...
 
  Job Search-No Fear, No Failure?
by Georgia Adamson - Jan, 2014
Wouldn’t life be great if your job searches were never touched by fear or failure? You would proceed with total confidence from start to finish and have a desirable outcome every time. Right–and I’m the Queen of Sheba! And what about fear of failure? Sounds like a double-whammy, doesn’t it? Realism in the Job Search I’ve never met anyone who could honestly say he or she had never experienced fear or failure in...
 
  “Hey, I Know You!” How Social Media Could Ruin Your Chance of Landing That Job
by Rowe Leathers - Jan, 2014
I know your likes and dislikes. I know how you spend your weekends and where you go on vacations. I know who your friends are, and I know your family. I know where you went to school and where you live. I know the things that interest you and the things that are important to you. I know all of this about you without my ever having to ask. More importantly, I know that I do not want to hire you. Just like that, you have...
 
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