Account Based Marketing Manager
San Mateo, CA 
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Posted 6 days ago
Job Description

Build the future of data. Join the Snowflake team.

Snowflake is looking for a Account Based Marketing Manager to come aboard and be part of our team. Bring your excitement and passion about the planning and execution of marketing programs. You will be targeting our base of enterprise and acquisition accounts with 1:1campaigns and strategic 1:many campaigns, and will gain experience in best-of-class integrated ABM.

As a high-energy account-based marketer, you will be handling a portfolio of highly effective and visible multi-touch, multi-channel marketing programs that support the company's pipeline and revenue goals across all stages of the account lifecycle. You will be responsible for aligning yourself with the sales organization and helping them target accounts in a productive and effective way, optimizing for performance each step of the way.

What will make you successful is having a strong traditional background in sales, field marketing and/or demand generation including planning, message development, execution, and ROI tracking. This role is best suited for a matrix driven high-achiever with shown ability to develop B2B marketing programs both on the strategic and tactical level.

WHAT YOU WILL BE DOING:

You will work closely with sales, sales development, field marketing, solutions product marketing, demand generation, and partner marketing teams to craft and execute high-impact programs for accounts that include:

  • Tailored messaging by account and target audience, driving toward new business, deal acceleration, or cross-sell/upsell
  • Targeted advertising, paid social, and contact discovery
  • Multi-threaded custom digital landing pages
  • Account-specific research, events, prospecting and follow up in coordination with cross-functional teams
WHAT YOU SHOULD HAVE:
  • 3+years of prior marketing experience including ABM experience
  • Experience using Salesforce, Adobe Experience Manager, Bombora,DemandBase or equivalent tools
  • Creative, innovative, resourceful, and get-it-done results orientation
  • Ability to adapt and work successfully in an ever-changing environment with competing priorities
  • Experience in evolving marketing programs based on performance data, ground level feedback from sales, and understanding of our business and nuances of large accounts
  • Ability to report regularly across cross-functional business teams and leadership levels
  • The experience and passion to think creatively and generate ideas on how to build unique 1:1and 1:few campaigns, as expressed in ideas for messaging, targeting, creative design, etc.
  • Maniacal attention to detail, strong project management and time management skills

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

The following represents the expected range of compensation for this role:

  • The estimated base salary range for this role is $113,000 - $152,200.
  • Additionally, this role is eligible to participate in Snowflake's bonus and equity plan.

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?


Snowflake is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, gender identity or expression, marital status, national origin, disability, protected veteran status, race, religion, pregnancy, sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

 

Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Salary and Benefits
$113,000 - $152,200
Required Experience
3+ years
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