Job Title VP, Consumer Connections - Luxe Fragrance Brands

Division: LUXE/ Luxe Fragrance Brands (Ralph Lauren, Viktor and Rolf, Azzaro, Maison Margiela, Mugler)

Location: New York (HY)

Reports To: SVP Marketing, Luxe Fragrance Brands

Who We Are:

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancome, Yves Saint Laurent, and Giorgio Armani.

What You Will Do:

The VP of Consumer Connections is the brand's lead consumer strategist tasked with diving into all facets of consumer data to synthesize learnings and create the optimal go-to-market strategy.

The VP of Consumer Connections will have oversight of Brand Engagement and Consumer Activation for the brand. The individual in this role will define, lead and implement each brand voice and image among consumers. Additionally, this role will lead a data-driven marketing approach across the entire portfolio, ensuring that all major stakeholders understand the synthesized data points we've gathered on our consumer as well as how to best activate on these.

Through Brand Engagement, the individual will strategize and supervise the design and implementation of the full Advocacy and Influencer (A&I), owned and Earned Social Strategy for the five fragrance brands. By embracing the DNA of each of the brands, the VP consumer connections - in partnership with DMI - will create differentiated 360 campaigns and identify talent and content that will inspire and engage our current and future consumers audiences across different platforms (Tik Tok, Instagram, Youtube...) and different communication levers (social media, PR, influencer). The individual will have to master creative content development while being passionate with data-centric approach to develop brand share of influence, reach, engagement and number of activated influencers.

Through the lens of Consumer Activation, this individual will work closely with the Consumer Data Activation team, our media agency BCL and our internal social team to drive media strategies and tactics for each brand. The VP of consumer connections will be responsible in recommending and implementing different ROI-proven media strategies on the full scope of media channels from Pure TV/STV/OLV to E-retail and paid social. The VP of Consumer connections will be the owner of the brand's BCL relationship, accountable for brand message consistency and cohesion across all consumer touch points (axes, franchises, channels, and mediums). The individual will brief the agency on brand/channel strategies to inform 1H and 2H media planning, constantly keeping in mind the consumer and business objectives.

This role drives collaboration and influences multiple levels of leadership to drive key deliverables to support the development of customer-centric programs that each brand market share, profit, awareness and love. Strong leadership and the ability to influence will be critical in this role as you will manage social media agency relationships and collaborate closely with Brand Marketing, DMI, D2C, and Luxe Division teams to activate plans.

• Creates strategic frame for consumer connections for each of the 5 brands linking media and advocacy and influence under one consistent and unified approach
• Develops and implement media and social & advocacy plans through collaborative effort with key functional partners designed to drive awareness and build brand love.
• Represents brand for cross-functional strategic and update meetings to include media (paid, owned, earned), content strategy and optimization, influencer marketing and image.
• Responsible for leading the overall go-to-market consumer and consumer analytics for the brands as well as partner with channel-specific strategies for DTC and key retailers, utilizing all available data points.
• Responsibility for successfully leading and developing members of the Brand Engagement and Consumer Activation team.
• Communicate high level budget changes to BCL Media Agency as it affects media plans, with support from media leads.

What We Are Looking For:

Required Qualifications:

• Bachelor's degree in related field
• Minimum of 10 years of media strategy and planning and/or digital marketing and social media marketing
• In-depth, knowledge and understanding of digital platforms and how they can be leveraged to achieve business goals, including emerging trends in channel performance and content strategies
• Experience with executing digital & social media campaigns from upper funnel awareness campaigns to performance marketing campaigns focused on conversion
• Strong written, oral, and interpersonal communication skills building trusting partnerships and building a strong communications strategy and network.
• Ability to effectively structure and articulate presentations to foster learning
• Strategic thinking and creative mindeset, impeccable organizational skills, a talent for process management and relationship building, plus solid creative writing, business writing and proofreading skills are absolutely essential.
• Aptitude to thrive in a fast-paced and rapidly changing environment
• Ability to develop solid relationships and lead with influence
• Experience managing and developing a team
• Ability to manage in complex, matrixed, fast paced environment

As an integral part of our culture at L'Oreal, wellness is at our core. We not only offer a generous Benefits Package(Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oreal products as well as VIP Access to L'Oreal's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range: $176,000-$255,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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