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PR AND MEDIA RELATIONS MANAGER
Parsippany, NJ
Job Description
What we will achieve together :
The PR and Media Relations Manager will be responsible for managing our relationships with PR and media agencies, creating strategic influencer marketing plans, measuring the success of various campaigns, and managing budgets to ensure maximum ROI. This role requires a strategic thinker with excellent communication skills and a proven track record in public relations, media strategy, and influencer marketing.
Key Responsibilities:
- Develop and execute comprehensive PR and media strategies to enhance the company's visibility and reputation across various channels.
- Manage relationships with PR and media agencies, ensuring alignment with company goals and messaging.
- Create and implement influencer marketing plans, identifying key influencers that align with our brand values, business objectives, and target audience.
- Measure and analyze the effectiveness of PR and influencer campaigns, providing regular reports on KPIs and ROI.
- Own social channel management tools including Meta Business Manager and TikTok Creator Marketplace.
- Leverage eCommerce tools like Amazon Ads, SmartCommerce, etc. to track and optimize program performance across earned, influencer, and social campaigns
- Manage budgets for PR, media, and influencer marketing campaigns, ensuring efficient allocation of resources for maximum impact.
- Collaborate with internal teams, including marketing, sales, and product development, to ensure cohesive messaging and branding across all platforms.
- Stay up-to-date with industry trends, competitor activities, and media opportunities to identify new channels and strategies for brand promotion.
Bring your competencies :
- Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
- Minimum of 5 years of experience in PR, media relations, or a similar role, with a strong understanding of the media landscape and influencer marketing.
- Experience in ecommerce tools like Meta Business Manager, Smart Commerce, Amazon Attribution link creation, etc
- Excellent verbal and written communication skills, with the ability to craft compelling messages for different audiences.
- Strong analytical skills, with experience in measuring the effectiveness of PR and marketing campaigns.
- Proficient in budget management, with a keen eye for optimizing spend for maximum impact.
- Ability to work in a fast-paced environment, managing multiple projects simultaneously with a high degree of organization and attention to detail.
- Proficient in the use of PR and social media analytics tools.
Benefits :
You will receive a competitive salary that recognizes your expertise and contribution to the team. In addition, we offer a comprehensive benefits package that includes:
- Medical, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off and holidays
- Flexible work arrangements
- Continuing education opportunities
- Employee discounts on company products/services
- Wellness incentives
- Casual dress code
- Positive work culture that values work-life balance
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Additional Information
Groupe SEB is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see OFCCP Equal Employment Opportunity Posters
Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
5+ years
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