| Technically Speaking - Newsjacking
by Stacey Miller and Tim Muma - Feb, 2014
The world of social media and instant connectivity has created a tremendous opportunity for businesses to interact with their customers and clients quickly with relevant materials. Stacey Miller, Senior Social Media Community Manager for Vocus, talks to Tim Muma about the importance and effectiveness of newsjacking, also known as real-time marketing. Stacey shares examples of excellent utilization of newsjacking, as well as so...
| Technically Speaking - Blogging for Business
by Susan Gunelius and Courtney Omernick - Sep, 2013
Courtney Omernick sits down with Susan Gunelius, president and CEO of Keysplash Creative, about how businesses can create and manage a blog. Yahoo released a study in May that indicates 81% of U.S. online consumers trust information and advice from blogs. And with that, companies that blog have 97% more inbound links. Yahoo also stated that by the end of 2013, 128 million people in the US will be blog readers. On Technicall...
| Technically Speaking - Pinterest for Your Business
by Cynthia Sanchez and Courtney Omernick - Jul, 2013
In this episode of Technically Speaking, we take a look at the value of marketing on Pinterest with help from our expert guest, Cynthia Sanchez. Some of us might use Pinterest to post recipes, funny pictures of cats, or the latest fashion trends, but can you really use Pinterest to help market your business? And what type of business do you have to be to take advantage of this of this visual social platform? Cynthia shares a f...
| Moving Up the Ladder - Corporate Branding: Present and Future (Pt. 1)
by Mike Stefaniak and Tim Muma - Feb, 2013
A major component of marketing lies in branding one's products or services, creating an image that remains recognizable to the desired markets. Mike Stefaniak, Vice President - Strategic Services and Senior Brand Strategist for Hanson Dodge Creative, breaks down the wide range of factors that affect the success of branding, and ultimately, a company's achievements in their market. He will also discuss with Tim Muma the role of...
7 Tips for Being a Great Communicator
by Courtney Templin - Oct, 2010
Communication skills – it sounds so rudimentary, but it can really make or break your career. Can you name any great leaders who couldn’t communicate their ideas or share their vision? If you want to be a great employee and leader, you need the ability to command a room with your communication and presentations. Here are a just a few tips for becoming a great communicator: 1. Listen first. The best communication s...
Put More Power in Your Job Search
by Kevin Donlin - Oct, 2008
If knowledge is power, you can give your job search a huge boost by knowing more about the job and employer you seek. It all comes down to one word: research. “Research is a critical step in the job search that people often overlook. Without learning about the companies you want to apply to, you’re telling employers, in effect, that you don’t really want the job,” says Chris Russell, career professional and blogger (www....
Networking Help From Your Friends
by Kevin Donlin - Oct, 2008
Here’s a brilliant quote from a brilliant scientist, Linus Pauling: “The best way to have a good idea is to have lots of ideas.” And here’s a rough corollary for your job search: The best way to find a good job is to have lots of networking conversations. In other words, the more people you talk to, the faster you’ll get hired. That’s not an opinion. It’s what I’ve observed after helping thousands of people find jobs...
Prove, Persist, and Get Hired
by Kevin Donlin - Jul, 2008
You’ve heard of the three Rs of education: reading, ‘riting and ‘rithmetic. But have you heard of the two Ps of job hunting? They are proof and persistence. To get hired for your ideal job - or better yet, to have that job created just for you - you need to prove you can do the work, and persist past the point where others give up. Here’s how one woman did just that. What can you learn from her story? “I was das...
The Quest for Great Customers
by Dr. Maynard Brusman - Dec, 2006
Most CEOs hope a stronger focus on customers will protect them from eroding profit margins and commoditization. But getting closer to customers is not a matter of installing better CRM systems or simply measuring satisfaction levels. Companies can take advantage of new, increasingly efficient ways to understand and respond to customer needs and preferences. We now have the ability to connect with buyers in more meaningful w...
Changing Minds: How Hard Is It?
by Dr. Maynard Brusman - Nov, 2006
"All leadership comes down to this: changing people’s behavior. – Alan Deutschman in Fast Company ("Change or Die," May 2005) Changing people’s behavior is the most important challenge for business leaders competing in unpredictable environments. "The central issue is never strategy, structure, culture, or systems," asserts Dr. John P. Kotter, a retired Harvard Business School professor who specializes in leadership. "...
Women Sold on the Advertising Industry
by Teena Rose - Jun, 2006
Since its inception, the advertising industry has been on the receiving end of critical body blows, with famous one-liners like H.G. Wells’ "Advertising is legalized lying." Nevertheless, it plays a large role in the American and world economy, and is a necessary and rewarding career for many women, who make up almost half the workers in the industry. Like many white-collar industries, the corporate structure in advertisin...
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