How Groupthink Causes Teams to Fail
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Teamwork demands shared responsibility, but it also demands individual contributions. It fails if team members shelter behind the consensus.
~ Robert Heller, Founding Editor, Management Today

I recently spoke with the director of human resources at a San Francisco Bay Area company regarding providing executive coaching and leadership development for the executive team. The director of human resources asked some very insightful questions to determine whether we were a good fit. She specifically wanted to know how I worked with different personality styles, and my methods for working with executive teams. She was very interested in my leadership development work with helping executive team deal with groupthink.

The director of human resources and I spoke about my approach to working with executive teams, and my belief that groupthink can sometimes diminish creativity and innovation. We also spoke of the need for her organization to work with a management consultant to help their company create a culture where creativity and innovation thrives.

The director of human resources is interested in partnering with me in helping their executive team work more collaboratively while maximizing each leader’s individual creativity. We further discussed how other company executives could benefit by working with a seasoned executive coach.

A recent survey found that 91 percent of high-level managers believe teams are the key to success. But the evidence doesn’t always support this assertion. Many teamwork-related problems remain hidden from view.

Every team thinks it does its best work when the stakes are highest. On the contrary, pressures to perform drive people toward safe solutions that are justifiable, rather than innovative.

Corporations increasingly organize workforces into teams, a practice that gained popularity in the ’90s. By 2000, roughly half of all U.S. organizations used teams; today, virtually all do.

Some teams work together from remote locations, relying on technical communication aids, such as web conferencing and email. Others demand a tremendous amount of face-to-face interaction, including team-building retreats, shared online calendars, meetings and physical workspaces that afford little privacy.

“Innovation—the heart of the knowledge economy—is fundamentally social,” writes prominent journalist Malcolm Gladwell.

Management expert Peter Drucker, who coined the term “knowledge worker,” points out that while people have always worked in tandem, “teams become the work unit rather than the individual himself” in knowledge work.

Working in teams has definite advantages:
  • Improved information-sharing
  • Better decisions, products and services
  • Higher employee motivation and engagement
There are, however, several barriers to achieving great work from teams:
  • Some individuals are faster (or better) on key tasks.
  • Developing and maintaining teams can prove costly.
  • Some individuals do less work, relying on others to complete assigned tasks.
Most corporate leaders nonetheless believe the benefits of teamwork far outweigh the costs.